Social media consultant Molly Quell (who also happens to be my friend) wrote a book about mistakes small businesses make on social media, and I was very lucky to be able to review this book.
Molly is an experienced social media strategist and has worked with countless businesses of all sizes to boost their social media presence or learn how to use social media to their best benefit. In her job, she has seen and corrected tons of mistakes, and in this book, she shares these tips with us.
“The Five Biggest Mistakes Small Businesses Make On Social Media” is divided into 5 chapters, each one of them dedicated to describing one mistake and finding ways to correct it. Some of them are obvious. Others I found surprising. For example, did you know that you don’t have to be everywhere on social media? That not every company needs a Facebook profile or a Twitter account? Do you know what is the best time and frequency of posting? Why appearances are important? Molly’s book answers all these questions, and more!
The big advantage of this book is the fact that it is comprised and to-the-point. You will find only the most useful information there. Of course, it doesn’t go in depth about social media but that was never the point. Instead, “The Five Biggest Mistakes Small Businesses Make On Social Media” will provide quick answers to any questions a social media user may have.
All in all, this is a very helpful book. If you’re a small business just starting your social media journey, or a more seasoned user who still has some questions, this book is for you. Even if you’re an experienced user of social media, I would advise you to read it anyway, because some answers may just surprise you! Personally, even though I don’t have my own business, I found this book very helpful and it answered many of my questions I had about social media in relation to my blog.
I was lucky to read this book, and now you can do it, too! Molly has agreed to give coupon codes for the first 10 people who’ll comment on this post. The code will allow you to get 50% off when buying her book!
To enter, please leave a comment and answer the question: which aspect of social media do you wish you knew more about? Please leave your email address in the comment as well so that I can contact you and send you the code! Alternatively, if you're not comfortable with leaving your email address, you can contact me at firstname.lastname@example.org- just let me know that you're one of the commenters and I'll email back the code as soon as 10 people comment! Thank you!
Molly Quell is a social media consultant who has lived and worked all over the world. Born in the US, she currently resides in the Netherlands where she focuses on helping small businesses and startups develop their online presence. When she has time, she writes and has been published in a variety of newspapers and magazines. She has just published her first book on social media, The Five Biggest Mistakes, available for sale on her website, where you can see her other professional work: www.mollyquell.com.