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Wednesday, 15 May 2013

“The Five Biggest Mistakes Small Businesses Make On Social Media” by Molly Quell- Review and Giveaway!

Social media consultant Molly Quell (who also happens to be  my friend) wrote a book about mistakes small businesses make on social media, and I was very lucky to be able to review this book.

Molly is an experienced social media strategist and has worked with countless businesses of all sizes to boost their social media presence or learn how to use social media to their best benefit. In her job, she has seen and corrected tons of mistakes, and in this book, she shares these tips with us.

“The Five Biggest Mistakes Small Businesses Make On Social Media” is divided into 5 chapters, each one of them dedicated to describing one mistake and finding ways to correct it. Some of them are obvious. Others I found surprising. For example, did you know that you don’t have to be everywhere on social media? That not every company needs a Facebook profile or a Twitter account? Do you know what is the best time and frequency of posting? Why appearances are important? Molly’s book answers all these questions, and more!

The big advantage of this book is the fact that it is comprised and to-the-point. You will find only the most useful information there. Of course, it doesn’t go in depth about social media but that  was never the point. Instead, “The Five Biggest Mistakes Small Businesses Make On Social Media” will provide quick answers to any questions a social media user may have.

All in all, this is a very helpful book. If you’re a small business just starting your social media journey, or a more seasoned user who still has some questions, this book is for you. Even if you’re an experienced user of social media, I would advise you to read it anyway, because some answers may just surprise you! Personally, even though I don’t have my own business, I found this book very helpful and it answered many of my questions I had about social media in relation to my blog.

I was lucky to read this book, and now you can do it, too! Molly has agreed to give coupon codes for the first 10 people who’ll comment on this post. The code will allow you to get 50% off when buying her book!

To enter, please leave a comment and answer the question: which aspect of social media do you wish you knew more about? Please leave your email address in the comment as well so that I can contact you and send you the code! Alternatively, if you're not comfortable with leaving your email address, you can contact me at olencja.ba@gmail.com- just let me know that you're one of the commenters and I'll email back the code as soon as 10 people comment! Thank you!

Molly Quell is a social media consultant who has lived and worked all over the world. Born in the US, she currently resides in the Netherlands where she focuses on helping small businesses and startups develop their online presence. When she has time, she writes and has been published in a variety of newspapers and magazines. She has just published her first book on social media, The Five Biggest Mistakes, available for sale on her website, where you can see her other professional work: www.mollyquell.com. 

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  1. I am about to start my own business in the private health care sector. I am very conscious of the impact social media has on business but am concerned by how much time would need to be devoted to interacting via social media. Sounds like a book I need to read!

  2. What do the numbers, in the statistics, of my facebookpage mean? I don't have a clue and I'm sure Molly's can give me a hint or two on that!
    When you pick me for sending a code, please send it to: info@tonbointerieurstyling.nl

  3. Is it really worth spending alll this time on different platforms? Sometimes I feel like i should just focus on my little business rather than the different platforms linked to it.

  4. This post caught my attention because my fiance is currently reading Simpel by Jan Willem Alphenaar -- it's in Dutch if you also want to read it!

    I'm interested in learning how to use social media to find (or create!) new job opportunities!

    (I hope this also gets you my email address; if not, I'll post again later)

  5. Replies
    1. I want to learn to use social media effectvely and sparingly. is it possible?! :)

  6. This looks like a very interesting book. I have a small business and my own private blog. I am using Facebook and Twitter but I am not sure if I should also be using things like Google Plus or Pinterest.

    I'll send my email address separately.

  7. Awesome post! Would love to learn how to use social media more effectively.

  8. Sounds like a great book! I have limited time, so would like to know the best way to use it.

  9. A great post and I think a very interesting book! I would like to learn more about this, especially how to use social media in a more effective and less time consuming way. I often spend more time on the platforms than on writing...

  10. Please tell me how to engage people and entice them to do something. Not just watch. Social media makes me feel a bit like I am in church. Everyone watching everything you do but no one speaking;-)

    Congrats on the book Molly!

  11. The giveaway is now closed! Congratulations to all the winners! Please get in touch at olencja.ba@gmail.com so that I can give you the coupon code! Thank you!

  12. Social media consultant Molly Quell (who also happens to be my friend) wrote a book about mistakes small businesses make on social media. realigfollowers.net

  13. This comment has been removed by a blog administrator.

  14. I know I'm very late for this giveaway, but I just want to answer the question you have here. I'm just curious how things go on with the ads on social media, specifically on Facebook. They are obviously everywhere, that more often than not, users accidentally click on them and we know it would not really benefit them since it's a bounce visit. What's the thing behind it? How do both parties benefit?

    1. Hi Fenton, glad that you commented and you mentioned something very important. You are right, ads are everywhere these days...Maybe you can ask Molly this question, but maybe I can tell you a bit about my blog here. As you see, I have ads placed on the European Mama. My income depends on how many readers I have, not on their clicks. As for my ad company, the more readers I get, the bigger the chance that somebody actually clics through to the ad. I think the important part is that ads should be relevant to the reader.


Hello, my blog has moved and if you want to leave me a comment, please go to www.europeanmama.com! Thank you!

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